Branding your Positive Psychology Business
DATE: Sunday, July 21st 2019
TIME: 1.30 PM - 4:30 PM
LOCATION & TRAVEL TIME: Melbourne Convention & Exhibition Centre | Meeting Room 213
Creating and commercialising your authentic personal or business brand in positive psychology
It is becoming the norm for people to have a portfolio of careers, including several different jobs and even a side business. Whether you are building your career, transitioning into a new field or launching a business – defining and communicating your brand is everything. This workshop will clarify your direction and confidence to take your brand live. When you walk out of the workshop, you will feel energised and have a path forward to start or reinvigorate your direction.
In this 3-hour intensive workshop led by an international marketing expert and mentor, you will learn key steps to clarify and kick-start your personal brand.
During this session you will do the following:
Clarify your authentic goals and identify what is really important to you to create your personal brand.
Translate your personal brand into a look and feel that authentically represents you. We will talk about a marketing plan that suits your purpose and how you can move forward to achieve it.
Test your brand and brand messaging. What do other people really think of you or your business?
Are you ready to take on the world? Then this workshop is for you!
Lela McGregor uses her skills and experience as a positive psychology coach and a successful branding expert to breathe life into your personal goals and aspirations.
She brings over 25 years of extensive experience across Australia and Asia as a senior brand specialist, communications expert, designer and creative producer. Lela holds a Masters of Marketing and a Bachelor of Business. After attaining her MAPP (University of Melbourne), Lela went on to set up her boutique positive psychology practice specialising in coaching and business mentorship – Splendour Labs. For organisations, she is an executive coach and wellbeing strategist who drives positive culture through employee engagement and creating wellbeing programs. She has just finished working on two wellbeing programs, Positive Detective and Strength Switch, with Professor Lea Waters. Her sweet spot however, is coaching individuals to achieve their authentic personal brand. She absolutely thrives on transforming people’s lives by helping them clarify their direction, building their personal authentic brand and taking it live.
She has worked with over 30 SMEs, corporates and international organisations. She has held senior director positions in Mercedes-Benz, Hyatt Hotels International and Healthscope Healthcare. With a vast background straddling the business, science and creative sectors, Lela has valuable first-hand experience of what drives people and their success.