Post Congress Workshops
Half Day Afternoon Workshops - July 21 2019
Purpose and Profit: How to Start, Grow, and Scale Your Dual Bottom Line Business
In this workshop, you will learn how to intentionally design a social impact business. We define social impact business as a venture that makes a healthy profit and provides a sustainable living, while also doing good in the world.
Within the span of 3 hours, you will
explore multiple business models and choose one
integrate positive psychology within your organization
learn the path from business model to revenue stream
create a plan to scale, and
walk away with an initial prototype.
We recommend that you bring a positive-psychology-based business idea, a computer, and an open mind to get the most out of this time.
Purpose and Profit: How to Start, Grow, and Scale Your Dual-Bottom Line Business.
DATE: Sunday, July 21st 2019
TIME: 1.30 PM - 4:30 PM
FORMAT: TBC
LOCATION: Melbourne Convention & Exhibition Centre
IDEAL AUDIENCE: TBC
Branding your Positive Psychology Business
DATE: Sunday, July 21st 2019
TIME: 1.30 PM - 4:30 PM
FORMAT: TBC
LOCATION: Melbourne Convention & Exhibition Centre
IDEAL AUDIENCE: TBC
Creating and commercialising your authentic personal or business brand in positive psychology
It is becoming the norm for people to have a portfolio of careers, including several different jobs and even a side business. Whether you are building your career, transitioning into a new field or launching a business – defining and communicating your brand is everything. This workshop will clarify your direction and confidence to take your brand live. When you walk out of the workshop, you will feel energised and have a path forward to start or reinvigorate your direction.
In this 3-hour intensive workshop led by an international marketing expert and mentor, you will learn key steps to clarify and kick-start your personal brand.
During this session you will do the following:
Clarify your authentic goals and identify what is really important to you to create your personal brand.
Translate your personal brand into a look and feel that authentically represents you. We will talk about a marketing plan that suits your purpose and how you can move forward to achieve it.
Test your brand and brand messaging. What do other people really think of you or your business?
Are you ready to take on the world? Then this workshop is for you!
Maximizing your Speaking Abilities and Giving Successful Presentations
DATE: Sunday, July 21st 2019
TIME: 1.30 PM - 4:30 PM
FORMAT: TBC
LOCATION: Melbourne Convention & Exhibition Centre
IDEAL AUDIENCE: TBC
Future Proofing through CIQ and VI Formula
Communication Intelligence quotient (CIQ) is a key success skill to future proof any practice or business. The best strategy to acquire this skill is the development of Communication Intelligence as “a practice or habit” that requires daily mindful, intentional effort and scheduled priority. To differentiate ourselves, we must maximize our human skill of communication. Learn the science of verbal and non-verbal communication, proven methodology and "formula" on how to advocate with persuasion using the power frequency of words and apply practical methods that will bolster your ability to speak with impact for personal success.
Topics covered will include:
How to define and develop your signature Vocal Image (VI)
How your VI can control the neurochemistry of the audience and propel your ability to communicate, connect and develop trust with your audience
How to adapt your communication based on an assessment of personalities or audience composition
A primer on how neuroplasticity can impact learning capacity of communication skills
How physiological responses to nervousness can be controlled through self-awareness, grit, growth mindset and science based Communication Intelligence strategies.
How to Write About Positive Psychology for a Popular Audience
DATE: Sunday, July 21st 2019
TIME: 1.30 PM - 4:30 PM
FORMAT: Lecture with powerpoint, followed by discussion.
LOCATION: Melbourne Convention & Exhibition Centre
IDEAL AUDIENCE: Researchers or practitioners who want to share key insights from positive psychology widely with non-academic audiences; journalists who want to improve their reporting on positive psychology; and anyone else who needs to communicate the results of positive psychology research to non-experts.
How to Write About Positive Psychology for a Popular Audience: Lessons from Greater Good Magazine
Positive psychology research is full of practical insights and actionable tips that could interest a huge general audience, yet it can be challenging to distill and communicate these findings in writing. This workshop will offer successful techniques for writing about positive psychology in a way that engages a popular audience. It will be led by editors of Greater Good, the award-winning online magazine that reports on positive psychology findings to more than half a million readers each month. They will identify the pitfalls and challenges of writing about positive psychology for popular audiences, including making the research feel too jargony or dense, on the one hand, or "dumbing it down" in a way that´s misleading or even harmful, on the other. They'll also offer concrete examples of effective (and not so effective) writing techniques and break down the key components of good science writing.
Specific topics they'll cover will include:
How to frame positive psychology findings so that they feel timely and relevant, captivating a reader's attention
How to avoid common pitfalls when writing about positive psychology
How to craft a pitch for an article that you can send to editors--a big step toward getting published.