Dr. Chiu Chi Yue is currently Dean of Social Science, Choh-Ming Li Professor of Psychology at the Chinese University of Hong Kong.

He received his undergraduate education from Hong Kong and completed his PhD at Columbia University (New York). He was previously Associate Dean of Social Sciences and Head of Psychology at the University of Hong Kong, and Professor of Psychology and Marketing at the University of Illinois. He joined the Chinese University of Hong Kong from Nanyang Technological University (NTU). When he taught at NTU’s business school, he was Professor of Management and Marketing, Director of Research and PhD Studies, Director of the Cultural Science Institute, and Research Director of the National Institute of Asian Consumer Insight.  He was also a specially appointed Principal Researcher at the Chinese Academy of Social Sciences.

 Prof. Chiu’s research covers the social psychology of culture, human motivation and intergroup dynamics. After joining the Chinese University of Hong Kong, he established the Center for Positive Social Science. Recently, he actively engages in the promotion of systematic, innovative and science-informed positive education in Hong Kong.