Wendy-Ann Smith, is a coaching psychologist, co-founder of the Coaching Ethics Forum and Visiting Fellow, Centre for Positive Psychology, Buckinghamshire New University, UK and Ethics group discussion lead at the Institute of Coaching. Her recent publications are: Positive Psychology Coaching in the Workplace (2021) and The Ethical Coaches' Handbook: A Guide to Developing Ethical Maturity in Practice (publication 2023), and Ethical Case Studies for coach development and practice: A Coach’s Companion (Forthcoming, late 2023) she has also authored various chapters on coaching psychology and positive psychology. Wendy-Ann regularly coaches a small number of one-to-one clients. She designs and delivers lectures, trainings and workshops internationally in a variety of settings including universities. Her interest is supporting the development of coaches through coaching psychology, positive psychology, and increasing ethical awareness in practice.